Videos

March 26, 2025

In this episode of the Accounting Insiders Podcast, host Gary DeHart sits down with Janel Sykora, co-founder of Cajabra Marketing, to tackle the top 3 marketing challenges facing accounting and bookkeeping firms in 2025.

March 18, 2025

This webinar is designed exclusively for bookkeepers eager to accelerate their business growth and expand their client base. In "How to Amplify Growth and Get New Clients for Your Bookkeeping Business," you'll discover actionable strategies and innovative tools that will help you get new clients efficiently.

February 2, 2025

Today’s guest is Brad Pinzur, a visionary in AI solutions, software development, and business automation. He’s here to break down how AI is reshaping marketing, client acquisition, and workflow automation—and how YOU can implement these cutting-edge tools without disrupting your business operations.

October 1, 2024

Welcome to the final segment of "Pivotal Change"! In this episode, we dive deep into how to navigate mentorship, growth, and leading through pivotal moments in life or business. But what happens after you’ve made the changes? How do you grow your enterprise and attract more clients?

March 28, 2024

Join Janel Sykora of Cajabra Marketing for Accountants as she shares with attendees the secrets of successful marketing for accounting firms of all sizes. These 30 minute webinars are designed to give you the most up to date information on marketing your firm, that you can implement immediately.

March 3, 2024

In these concise 30-minute sessions, you'll gain invaluable insights into the latest trends and best practices in website optimization. From enhancing user experience to optimizing for search engines, Janel will equip you with practical strategies that you can implement immediately to elevate your firm's online presence.

February 20, 2024

Gary and Janel, Founder of Thought Leader Creative and the co-founder of Cajabra Marketing for Accountants, discuss the importance of year round marketing, taking advantage of tax season as a time to identify new business opportunities, the importance of your Google Business Profile and a couple of apps that can help accounting professionals "take their time back".

January 26, 2024

In this Marketing Talks, Janel goes over her five key steps to optimize a Google Business profile. Discover the basics of a Google Business profile, how to optimize it and utilize it for your business.

January 2, 2024

Join Janel Sykora, as she discusses Managing Tire Kickers and Setting Expectations with Prospects. Knowing your ideal clients is crucial to filter out tire kickers - and those who might be more interested in finding lower prices than quality services. In this webinar, you'll learn how to eradicate time-consuming interactions with tire kickers, set client expectations early, and foster long-term relationships by over-delivering your services.

November 30, 2023

Welcome to another insightful episode of "Marketing Talks"! In today's session, our knowledgeable host dives deep into the crucial topic of "Identifying Your Ideal Clients" in the context of accounting firms.

October 27, 2023

Our guest speaker, Janel Sykora, a seasoned expert from Cajabra Marketing for Accountants, will unravel the mysteries of building and nurturing a brand identity. Whether you're part of a large accounting firm or a smaller practice, Janel's insights are tailored to help you thrive in the competitive world of accounting.

October 26, 2023

During this 30-minute webinar, Janel will guide you through the essential elements of branding and provide you with actionable strategies that can be put into practice immediately. Don't miss out on the opportunity to stay up to date with the latest marketing trends and sharpen your firm's competitive edge.

September 11, 2023

Gary DeHart, Publisher of Insightful Accountant, and Janel Sykora of Thought Leader Creative, discuss the importance of firms having a solid marketing plan and strategy and resources to implement the plan.

They also discuss the launch of the marketing webinar series "Insightful Accountant Marketing Talks" the two companies are working on together to provide accounting professionals guidance and direction in building and executing a marketing plan and strategy.