Marketing, per se, can mean so many different things to different people. As a career professional salesperson turned marketer and business owner, I bristle when unknowing people use the terms “marketing” and “sales” interchangeably. They are not the same thing. Salespeople are “boots on the ground.” Marketing is the bigger strategy behind what you are […]
Marketing isn't a one-size-fits-all game, especially for accounting firms. The key to success lies in understanding what you want to achieve and tailoring your strategy accordingly. Let's break it down into manageable steps, starting with the most crucial question: What's Your Goal? Before diving into the nitty-gritty of marketing tactics, take a step back and […]
As an accounting firm owner, you know that marketing and client communications are critical for growing your business and retaining clients. But let's face it - writing can be time-consuming and even nauseating for many accountants. The good news is, AI tools like ChatGPT 4, Claude 3, and Gemini are here to save the day […]
Think you can leave all the cool online stuff to those hip social media companies? Well, forget that! Google Business Profile (GBP) is your accounting firm's not-so-secret weapon to get noticed on the biggest search engine ever. It's kind of like that free billboard on the internet superhighway called Google. What in the world is […]
In an era where everyone is online, the influence of online reviews is undeniable. For individuals in the accounting and financial realm, Google Reviews are a crucial part of business growth. They play an essential role in molding your professional reputation online and improving your visibility on search engines. Let's dig into the significance of […]
Here are some key reasons why Google Reviews should be a top priority: Some Best Practices for Getting More Google Reviews: Key Stats on Google Reviews: When to Request Google Reviews: The best times to request a review from a customer include: Use email and SMS to make requesting reviews simple anytime you interact with […]
The Google Business Profile is also something many firms often overlook. Your Google Business Profile is essentially your business card on Google - it's what shows up when potential customers search for accounting firms in your area on Google Search and Maps. Given that over 90% of online searches start on Google, your Google Business […]
When was the last time you updated your marketing message? I know- tax season has been all consuming this year, but it’s over! Once your wounds heal, and you come up for air, it's time to focus on your business. And, as we navigate how to shift from compliance to advisory work, one of the […]
Having a compelling website is paramount, and it starts with a clear brand message on the home page. Mythbuster: your website is all about you. Wrong, it’s about your client. Think about the last website you saw today. Did you read the history of that company? Did you care? If you read anything at all, […]
Why should you even be thinking about marketing your firm during tax season? You’re busy, exhausted, and you can’t see light at the end of the tunnel yet. There’s an elephant in the room that is soooo tempting to ignore with the pressure of tax season bearing down. That elephant has a name- it’s COMPETITION. […]
