Janel Sykora / October 1, 2024
Enhance your accounting consulting website to boost conversions and grow your business. Discover expert tips for effective design and client engagement.
LEARN MOREJanel Sykora / September 28, 2024
Craft compelling brand stories with a creative messaging strategy. Learn practical tips and see real examples for effective communication.
LEARN MOREJanel Sykora / September 27, 2024
Building a successful advisory practice goes beyond offering great accounting services. These days, clients are looking for more - they want someone who truly understands their business and can guide them through challenges. It’s not just about making the sale; it’s about building a relationship. To turn your leads into loyal, long-term clients, you’ve got […]
LEARN MOREJanel Sykora / September 24, 2024
Create a powerful messaging strategy template. Boost your brand's communication with our easy-to-use guide and practical tips.
LEARN MOREJanel Sykora / September 21, 2024
Optimize accounting practice websites with practical tips, tools, and case studies to boost engagement and grow your client base effectively.
LEARN MOREJanel Sykora / September 17, 2024
Design accounting websites that convert. Explore key elements and practical tips for successful web design in the financial industry.
LEARN MOREJanel Sykora / September 14, 2024
Explore the top accounting news websites to stay updated on the latest trends and insights in finance. Perfect for financial professionals.
LEARN MOREJanel Sykora / September 10, 2024
Align your words with your brand values. Learn practical tips and trends to create an effective content messaging strategy.
LEARN MOREJanel Sykora / September 7, 2024
Engage customers on the go with a powerful mobile messaging strategy. Learn practical tips, latest trends, and real-world data to optimize your approach.
LEARN MOREJanel Sykora / September 6, 2024
Lead generation isn’t just a goal; it’s a necessity. You need more than just a steady stream of potential clients to thrive. You need a strategy that turns those prospects into loyal customers. But where do you start? The answer lies in a well-crafted approach that attracts leads and nurtures them into lasting relationships. Know […]
LEARN MOREJanel Sykora / September 3, 2024
Create a powerful product messaging strategy with practical tips, case studies, and expert insights to engage your audience effectively.
LEARN MOREJanel Sykora / August 31, 2024
Boost your accounting firm's efficiency by embracing accounting market automation. Discover practical strategies to transform your marketing efforts.
LEARN MOREJanel Sykora / August 27, 2024
Discover practical tips to build a compelling company messaging strategy to engage your audience effectively and set your brand apart from competitors.
LEARN MOREJanel Sykora / August 20, 2024
Boost your brand with a key messaging strategy. Learn how to craft a compelling voice that resonates with your audience and builds loyalty.
LEARN MOREJanel Sykora / August 17, 2024
Discover effective messaging strategies for powerful brand communication. Explore practical tips and examples to elevate your marketing approach.
LEARN MOREJanel Sykora / August 13, 2024
Boost business growth with effective messaging strategy examples. Discover real-world applications, proven tips, and practical insights for success.
LEARN MOREJanel Sykora / August 7, 2024
Social media is not just a buzzword; it's a necessary tool for businesses, including accounting firms. Understanding social media can be daunting, especially for busy professionals. This guide simplifies social media marketing for accountants, providing practical strategies to help you succeed. Why Social Media Matters for Accountants If you're looking to grow your accounting firm, […]
LEARN MOREJanel Sykora / July 30, 2024
Today, simply having an online presence isn’t enough for accounting firms. To truly stand out and connect with your audience, you need a well-defined content strategy. We explore why a content strategy is necessary and provide practical steps to build one, ensuring your message resonates with your audience and drives growth for your firm. Why […]
LEARN MOREJanel Sykora / June 3, 2024
Marketing, per se, can mean so many different things to different people. As a career professional salesperson turned marketer and business owner, I bristle when unknowing people use the terms “marketing” and “sales” interchangeably. They are not the same thing. Salespeople are “boots on the ground.” Marketing is the bigger strategy behind what you are […]
LEARN MOREJanel Sykora / May 20, 2024
Marketing isn't a one-size-fits-all game, especially for accounting firms. The key to success lies in understanding what you want to achieve and tailoring your strategy accordingly. Let's break it down into manageable steps, starting with the most crucial question: What's Your Goal? Before diving into the nitty-gritty of marketing tactics, take a step back and […]
LEARN MOREJanel Sykora / May 16, 2024
As an accounting firm owner, you know that marketing and client communications are critical for growing your business and retaining clients. But let's face it - writing can be time-consuming and even nauseating for many accountants. The good news is, AI tools like ChatGPT 4, Claude 3, and Gemini are here to save the day […]
LEARN MOREJanel Sykora / April 29, 2024
Think you can leave all the cool online stuff to those hip social media companies? Well, forget that! Google Business Profile (GBP) is your accounting firm's not-so-secret weapon to get noticed on the biggest search engine ever. It's kind of like that free billboard on the internet superhighway called Google. What in the world is […]
LEARN MOREJanel Sykora / April 15, 2024
In an era where everyone is online, the influence of online reviews is undeniable. For individuals in the accounting and financial realm, Google Reviews are a crucial part of business growth. They play an essential role in molding your professional reputation online and improving your visibility on search engines. Let's dig into the significance of […]
LEARN MOREJanel Sykora / September 22, 2023
Here are some key reasons why Google Reviews should be a top priority: Some Best Practices for Getting More Google Reviews: Key Stats on Google Reviews: When to Request Google Reviews: The best times to request a review from a customer include: Use email and SMS to make requesting reviews simple anytime you interact with […]
LEARN MOREJanel Sykora / September 21, 2023
The Google Business Profile is also something many firms often overlook. Your Google Business Profile is essentially your business card on Google - it's what shows up when potential customers search for accounting firms in your area on Google Search and Maps. Given that over 90% of online searches start on Google, your Google Business […]
LEARN MOREJanel Sykora / May 29, 2023
When was the last time you updated your marketing message? I know- tax season has been all consuming this year, but it’s over! Once your wounds heal, and you come up for air, it's time to focus on your business. And, as we navigate how to shift from compliance to advisory work, one of the […]
LEARN MOREJanel Sykora / May 15, 2023
Having a compelling website is paramount, and it starts with a clear brand message on the home page. Mythbuster: your website is all about you. Wrong, it’s about your client. Think about the last website you saw today. Did you read the history of that company? Did you care? If you read anything at all, […]
LEARN MOREJanel Sykora / April 29, 2023
Why should you even be thinking about marketing your firm during tax season? You’re busy, exhausted, and you can’t see light at the end of the tunnel yet. There’s an elephant in the room that is soooo tempting to ignore with the pressure of tax season bearing down. That elephant has a name- it’s COMPETITION. […]
LEARN MOREJanel Sykora / March 28, 2023
Recently, I received a note from an accounting firm owner who said, “I’d like to talk to you about my marketing.” When we connected a short time later, I quickly realized that in his mind, marketing was SEO. And only SEO. Many firms I’ve worked with invest heavily in SEO to make sure they are […]
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