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Google Business Profile: The Accountant's Secret Weapon

April 29, 2024
Janel Sykora

Think you can leave all the cool online stuff to those hip social media companies? Well, forget that! Google Business Profile (GBP) is your accounting firm's not-so-secret weapon to get noticed on the biggest search engine ever. It's kind of like that free billboard on the internet superhighway called Google.

What in the world is Google Business Profile?

It used to be called Google My Business, but they changed the name. Whatever they call it, a GBP is how you get your accounting firm to pop up when someone types in "best accountants near me" or "help with my business taxes!"

Think about it - when you go searching the internet for the answer to life's difficult problems, you probably use Google. Your clients do the same.

Setting up your Google Business Profile is kind of like creating a super-detailed business card and putting it right under people's noses when they're looking for an accountant.

Okay, so why does my accounting firm NEED this profile?

Here are ten great reasons why your firm should be BFFs with Google Business Profile:

  1. Get Seen in the Neighborhood: Your profile is like shouting, "Hey, I'm here!" when people in your area search for accountants. Those "near me" searches on Google are off the charts! It's your key to attracting local clients.
  2. Hello, Website Traffic! People see your profile and BOOM – they check out your awesome website. More visitors mean more chances of nabbing those new clients.
  3. Reviews are Like Shiny Trophies: Clients leave reviews – good ones, hopefully! It's like those awards you won back when you were figuring out this numbers game. Great reviews build trust and help you look like the rockstar accounting firm you are. Plus, you get to respond and show everyone how great you are.
  4. Show Off Your Superpowers: List all your amazeballs services – tax help, bookkeeping, those fancy audits that strike fear into business owners. Let everyone see why they should hire YOU instead of your boring competitor across town.
  5. Google Loves Data: Your profile shows you how many people saw it and clicked through – that's marketing gold! You can figure out what works to get the most eyes on your firm.
  6. Trust Factor: 10 out of 10! Think of it like a stamp of approval from Google. A complete profile makes you look way more legit and, hey, everyone wants to hire the legit accountant, right?
  7. Hey Siri, Ask My Accountant... The Questions & Answers section is like your personal advice forum. Show off your smarts and help people with their tax woes.
  8. Show Off Time! Did your firm win an award? New blog post? Share it on your profile – you earned it! Flaunt that accounting expertise.
  9. SEO Magic Trick: A good Google Business Profile helps you level up in search results. That means folks find you more easily. It's basically a free marketing power-up.
  10. The Best Price: FREE! Who doesn't love free? Especially when that free thing can bring in clients and make you money?

Alright, I'm in! How do I do this Google profile thing?

It's pretty easy! Here's the basic breakdown:

  • Find your profile: Go to [business.google.com/add] and search for your business. Claim it if it's there or create a new one if not.
  • Prove you're you: Google will want to verify you're the real deal – this means a postcard with a code or some other options. It's their way of fighting fraud. *** Fill it out like your life depends on it:** Don't skip anything! They even have spots for pretty pictures and your logo. Make your firm shine.
  • Hit that "Complete" button: Now, sit back and wait for those new clients to roll in. Just kidding…sort of.

And that's it for the basics! Keep reading for pro tips and tricks! Next-Level Google Business Profile Hacks

  • Reviews, Reviews, Reviews! Respond to every single one, good or bad. Show you're engaged and care about clients.
  • Keep it Fresh: Update your profile when things change – tax time updates, new services, etc.
  • Be a Chatty Cathy: Consider adding a chat option so people can message you right from your profile.
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