As an accounting firm owner, you know that marketing and client communications are critical for growing your business and retaining clients. But let's face it - writing can be time-consuming and even nauseating for many accountants. The good news is, AI tools like ChatGPT 4, Claude 3, and Gemini are here to save the day and act as your virtual marketing assistant.
AI: Your Brainstorming Buddy
Think of these AI chatbots as your brainstorming buddy. By providing the right prompts and direction, you can quickly generate decent-quality content for blogs, emails, guides, social media posts and more. No more staring at a blank screen for hours or struggling to find the right words.
Blogging Made Easy
For example, let's say you want to create a blog post educating restaurant owners about tracking tips. Simply provide the AI tool with your target audience (restaurant owners), the topic (bookkeeping tips), a target word count, and instructions on tone and writing level. In seconds, the AI will spit out a solid first draft that you can then edit and refine to match your brand voice. What used to take hours now takes minutes!
Streamline Your Email Marketing
AI is also a lifesaver when it comes to email marketing. You can easily generate email templates for things that come up repeatedly, like scheduling appointments, sending reminders, or welcoming new clients. By keeping a bank of these templates handy, you'll save tons of time. AI can even help you craft compelling email sequences to nurture leads and stay top of mind.
Create Compelling Downloadable Content
Another powerful way to showcase your expertise is with gated downloadable content like guides, checklists and ebooks. Coming up with topics and outlines for these assets can be daunting, but not anymore. Simply input a detailed prompt describing what you want to create, and the AI tool will generate a detailed outline complete with talking points, examples, and calls-to-action. That’s the hardest part- done for you! From there you can apply your brand voice, edit your copy, design your asset in Canva, and put it on your website behind a gated landing page or form.
Video Scripts in Minutes
The case for video is strong, but the idea of scripting videos from scratch stops many accountants in their tracks. (Not to mention the idea of being on camera, but that’s for another article:)
Once again, AI comes to the rescue. Whether you need an intro video for your website, a new client welcome message, or an employee spotlight, you can use AI prompts to quickly generate compelling video scripts. Just provide context on your goals and audience. Again, it’s a starting point, but it saves you hours of time by giving you an initial draft.
Best Practices for AI-Powered Content Creation
Of course, to make the most of AI tools, it's important to have quality input. The old adage "garbage in, garbage out" applies. Be thoughtful about the instructions and context you provide. The more specific and the more context you provide, the better. And when you get the AI's output, don't be afraid to ask it to revise, expand or rewrite sections. The AI will learn and build on the content it has already created.
AI: Your Content Creation Starting Point
While AI is an incredible tool for generating marketing content quickly, it's important to remember that it's just a starting point. Think of AI as your brainstorming buddy when it comes to content creation. It bears repeating - don't just take the output at face value and use it as-is. Instead, take the AI-generated content and infuse it with your own unique voice and perspective. This extra step will ensure that your marketing materials truly reflect your accounting firm's brand and resonate with your target audience.
Final Thoughts
AI can be an accounting marketer's best friend when used correctly. They can act as your 24/7 copywriting assistant, helping you generate presentations, blogs, emails, guides, social media posts, video scripts and more in a fraction of the time. You'll save hours of effort and headaches.
Ready to put AI to work in your accounting firm's marketing? You can grab an entire eBook full of prompts, tools, and strategies for accounting firms, along with 3 other eBooks that will give you all of the marketing steps, secrets, and frameworks for your accounting firm right here.
