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The Importance of Optimizing Your Google Business Profile as an Accounting Firm

September 21, 2023
Janel Sykora
The Importance of Optimizing Your Google Business Profile as an Accounting Firm

The Google Business Profile is also something many firms often overlook.

Your Google Business Profile is essentially your business card on Google - it's what shows up when potential customers search for accounting firms in your area on Google Search and Maps. Given that over 90% of online searches start on Google, your Google Business Profile can have a huge impact on your discoverability and visibility. That's why you need to make sure it accurately represents your accounting firm and convinces searchers that you are the right choice.

Here are some key reasons why optimizing your Google Business Profile should be a top priority:

It Makes You More Discoverable in Local Searches

Accounting firms that optimize their Google Business Profile are up to 4 times more discoverable in local searches than firms that just rely on their website. When customers search for accounting services near them, your optimized Profile will have higher placement in the search results map and list, putting you in front of lots of potential new clients.

It Builds Your Credibility and Reputation

Your Google Business Profile allows you to showcase important credibility markers - like years in business, client reviews and ratings, certifications, awards, and photos of your office and staff. This gives potential clients confidence that you are an established, reputable firm they can trust.

It Highlights Your Specialties and Services

You can use your Profile to feature your specific accounting specialties, areas of expertise, services offered, and focus industries. This helps you attract the types of clients that are a great fit for what you do best.

It Encourages Direct Client Engagement

Your Profile makes it easy for prospective clients to contact you directly to ask questions or request appointments. You can list phone numbers, live chat widgets, email addresses, and online booking links to drive conversions.

It Supports 24/7 Visibility

Your Google Business Profile gives your firm a presence on Google that is accessible 24/7, even when your office is closed. This always-on visibility means you never miss out on connecting with potential new clients.

Optimizing your Google Business Profile For Accounting Firms

To maximize the impact of your Google Business Profile as an accounting firm, focus on these best practices:

  • Completely fill out your Profile with detailed info - services, specialties, credentials, service areas, brands you serve, etc.  
  • Upload high-quality photos of your office, staff, and clients (with permission) to showcase your business.
  • Insert videos that highlight your services and expertise.
  • Ensure your business name, address and phone number are accurate.
  • Include schema markup on your website to sync with your Profile.
  • Respond to all reviews and encourage happy clients to leave 5-star ratings.
  • Create and post regular status updates about your accounting firm.
  • Run Google Ads campaigns to increase your Profile's visibility.
  • Monitor analytics to see how visitors interact with your Profile.
  • Claim your Profile on other directories like Facebook and Yelp and keep info consistent.

The Bottom Line

Optimizing online visibility should be a top focus for any accounting firm looking to grow in today's digital landscape. Putting time into expanding your Google Business Profile is one of the most impactful steps you can take. With a complete, optimized Profile, you'll be able to turn more of your website traffic into conversions, consistently attract clients that are a great fit, and stand out from the competition in your market.

If you need help managing and optimizing your Google Business Profile, Cajabra offers automated marketing solutions built exclusively for accounting firms. Click here to schedule a consultation call today

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