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Thought Leadership

7 Simple Steps to Grow your
Accounting Firm

How to Show Up in ChatGPT (and Its LLM Friends): A CPA's Guide to Building a Trust Asset That Gets Noticed

Janel SykoraAugust 11, 2025
Want your accounting firm to show up in LLM tools like ChatGPT? Here’s a fun, practical, and SEO-friendly guide to help CPA firms build trust and visibility with content that LLMs love. Let’s start with the obvious: You’ve probably used ChatGPT. Maybe to draft an email, maybe to write off the third time someone asked […]
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How to Boost Client Engagement with Software Solutions

Janel SykoraAugust 9, 2025
Enhance client engagement with software tools. Learn data-driven strategies to improve customer interactions and foster long-term relationships.
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High-Impact Inbound Marketing Strategies for CPA Firms - Part 2: Turning Engagement Into Revenue

Janel SykoraAugust 5, 2025
Welcome back, marketing maverick! If you read Part 1, you know how to attract high-quality leads with content, SEO, and a chatbot that works harder than your intern during tax season. However, attention alone doesn’t pay the bills unfortunately. You need a system to turn that attention into booked calls, paying clients, and loyal fans […]
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How to Create a Winning Content Strategy Plan Template

Janel SykoraAugust 5, 2025
Create an effective content strategy plan template with practical tips and proven methods to boost engagement and drive results.
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How to Boost Client Engagement: Best Practices Revealed

Janel SykoraAugust 2, 2025
Boost client engagement with best practices. Explore proven strategies to foster connections and drive success with practical tips and insights.
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How to Boost Client Engagement and Satisfaction

Janel SykoraJuly 29, 2025
Boost and improve client engagement to enhance satisfaction with actionable tips, data-driven insights, and proven strategies for successful outcomes.
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How to Create an Effective B2B Content Marketing Plan

Janel SykoraJuly 26, 2025
Build an effective B2B content marketing plan with strategy tips, real-world stats, and practical advice for measurable results.
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High-Impact Inbound Marketing Strategies for CPA Firms - Part 1: Attracting the Right Leads

Janel SykoraJuly 22, 2025
If your firm starts marketing only when business is slow, you're already too late. It's like starting a diet after eating the entire cheesecake. Effective marketing, especially inbound marketing, is about planting seeds before you’re starving. So let’s talk about how to build a steady flow of ideal leads using smart, automated, non-sleazy strategies that […]
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How to Create an Effective Content Development Plan

Janel SykoraJuly 22, 2025
Develop an effective content development plan with practical tips, tools, and insider insights to boost your strategy and engage your audience today.
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How to Become a Client Engagement Specialist

Janel SykoraJuly 19, 2025
Become a client engagement specialist with our practical guide, tips, and insights on enhancing customer relations and boosting career prospects.
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7 Simple Steps to Grow your
Accounting Firm
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